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Mistakes have a way of sticking around, according to Melissa Click, a University of Missouri professor. Click granted an interview to USA Today about a reputation tarnishing video that was leaked in November 2015. Click was filmed at a protest asking for journalists to be forcibly removed. Now seen as an enemy of First Amendment rights, Click’s career is at a stand still as she was suspended pending an investigation. Full of regret for a rash action, Click is attempting to undo the damage by a strategic public relations campaign. In the interview, Click states she does not want one bad decision to end her career and wants to make amends. A firm rooted in second chances, Status Labs is helping Click regain her good online reputation.
The firm based out of Austin, Texas has grown exponentially in the few years since it was founded in 2012. As the need grows for online reputation management, Status Labs has many clients worldwide. Part of a positive marketing campaign is to address the reputation destroying moments publicly and offer explanations and apologies.
The firm’s founder, Darius Fisher has expertise in the marketing field and has worked on political campaigns making candidates shine. He has taught seminars at marketing conferences based on his expertise. A recent conference, the Impact15 marketing conference, featured Fisher as a main speaker discussing the importance of Google as a first impression. Most people these days Google everything; therefore, if the first results are negative that is the first impression people get. Knowing how the internet and technology works as well as understanding how people think is why Status Labs is becoming a giant in reputation management. With clients from every background, Status Labs can work with celebrities as well as small town businesses. The firm offers free consultations through the website.