Online reputation management is a very important part of business. It is crucial for businesses of all sizes to constantly monitor where their pages appear on search engines. OnlineReputationReviews.com reveals that the top few results are usually the most popular and reliable. your average researcher is not likely to go very far down the first page and several people won’t even click over to the next page. In a fast paced society it is important to have a brand name and good public image at the top of search engines.
In addition businesses managing their online reputation, it is also important for citizens to watch their social networking accounts and what they post online. One bad or controversial image could ruin an employment opportunity. Many companies have been a lot stricter about back ground checks and employee searches. It is common for employers to search potential employees names on Google to see what pops up. Anyone can protect themselves by doing the same searches and monitoring what is being posted about them, or better yet, don’t post anything you wouldn’t want your family or relatives to see.
The first step to assessing and managing your online appearance is to Google yourself. Be sure to search the exact name that people know you by and would search. There may be several inaccurate pages coming up if a name is misspelled or a nickname is typed in the search bar.
Next is to assess and measure how your page ranks compared to other pages. Take a note of what kinds of pages appear before yours and what content is on those pages. Try very hard to get the page to at least appear on the first page of results. It is best to be at least top five or you run the risk of losing so much exposure.
Lastly, it is time to sit down and make a future plan. How are you going to keep moving the page up and holding a spot on the first page? How can you demote the false and harmful information? Be sure that keywords stay relevant and all the content posted is up to date and accurate.