Lime Crime reaches two million followers
Lime Crime has much to celebrate as a result of its Instagram account. The cosmetic company has been able to double its Instagram followers in less than 365 days. The cosmetic brand now has over two million followers under in’s Instagram page.
Instagram has not only become a place for fans to see images or pictures that relate to the Lime Crime brand, it has also became one of the numerous ways that the company helps to create an interactive shopping experience for its customers. The founder has made known that many companies utilize this social media platform to sell more products, but to Doe Deere it is much more. The social media platforms allow the Lime Crime brand to have fun and to engage its fans and followers.
Fans not only are able to connect with the Lime Crime family or help to better their shopping experience; they have the ability to post their creativity. Using the hashtag #limecrime fans and followers are able to post their nail artwork and their unique lips created by the cosmetic brand. These particular pictures not only provide a platform for followers and fans to show their creativity but it also give customers all around the world the opportunity to see how a particular product may look on them.
Lime Crime is the brain child of Doe Deere. This cosmetic line was born in 2008 with the idea that makeup should do more than just conceal flaws but rather it should be used as a tool to help reveal self-expression. Deere was not always a successful entrepreneur. Deere is proud to let known that she is a musician. Before she had cosmetic line to keep her busy, she was focused on making music along with promoting and marketing it. The experience that she gained from her music career helped her to promote and market her makeup line.
Her ability to stay driven as an entrepreneur is the fact that she knows that her brand stands from something that is bigger than her. Those that follower and her brand are known as unicorns. Doe feels that the term unicorn is a great fit because they represent being one of a kind.